Presentation
The character of our brand is summed up in its logo. It shows a balanced between a linear, straightforward approach, and the ‘rosace’ shape, which introduces fluidity and an opening up of the brand to the outside world.
Logo in use
The Candriam logo should be used mainly in its blue version on a white background.
The black version of the logo on a white background can be used if colors are not available.
The white logo on the blue background gives some flexibility if needed.
Please make sure you are using the exact color references defined in the color section.
Protection area and
minimum size
A protection area should always be respected around the logo, whatever the background. An element of the logo (the ‘rosace’) has been chosen as a reference to objectively define this area.
To make sure the logo is readable and clearly visible, do not reduce its size beyond the minimum size defined below.
Don't
These are examples of forbidden Candriam logotypes.
To protect the integrity of our brand, the logo rules must be respected and any alteration is forbidden.
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Don't change proportion
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Don't change the font
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Don't use effects
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Don't change the color
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Don't use on black background
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No rotations